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Liquid Life

Relaunch, integrations, and e-commerce optimizations focusing on search, performance, tracking, and marketing feeds.

Service
System Integration
Technology
Magento 2 Commerce
Date
2023
Location
Brilon
Liquid Life – mountain biker jumping on a forest trail

Key facts

  • Relaunch in 2020 based on Magento 2 Commerce
  • Integration of financing options via Consors Finanz and Amazon Pay
  • Integration of HIW ERP system
  • Development of advanced features such as
    • Back-in-stock notifications
    • Store availability and click & collect
  • Multi-layer caching with Cloudflare, Varnish, Redis, and OpCache
  • Use of Elasticsearch for category rendering and search
  • Marketing integrations: Google, Facebook, Instagram, Criteo, Idealo, Mailchimp
  • Advanced feed management and monitoring
  • Tracking integrations with Google Tag Manager and Google Analytics Enhanced Ecommerce